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On Facebook alone, nearly 3 million business users are actively advertising. As of January 2020, there were approximately 2.7 million LinkedIn users in Singapore. This represents an increase from previous years, when 2.6 million people could be reached through LinkedIn advertisements in 2019.
This proves how difficult it is to promote your business on these social media platforms. How do you make your company stand out from the crowd?
Many small business owners hire a social media or marketing manager to manage their website's day-to-day online presence. A social media manager's responsibilities include, but are not limited to, developing and implementing marketing strategies for a company's social media sites. This includes strategizing your company's monthly marketing campaigns, writing articles, creating content, and tracking campaign performance.
A social media manager must evaluate the success of their strategy on a regular basis and make changes as needed. Because the power of social media drives traffic (which can lead to an increase in leads and sales), it is critical to have a solid and consistent marketing strategy that aligns with your business.
The following are some of the challenges that businesses face and how outsourcing allows you to focus on your core business:
A marketing team that is outsourced can fill in the gaps in your resources. You only need to provide them with a budget, and their team will handle the rest.
Because the marketing team is focused, they will provide strong marketing campaigns that will increase your company's visibility and generate quality leads, which may lead to sales.
You can get faster, more efficient, and more powerful marketing at a fraction of the cost if you hire the right outsourced marketing team – one that truly understands and cares about your vision. No in-house team can match the capabilities of the right outsourced partner.
A social media manager can assist you with the following tasks:
To remain relevant to your audiences, social media managers must stay up to date on the latest news and trends. This also ensures that the appropriate content is posted on the respective social media accounts.
They must also know what to write and where to write it. In other words, it is a social media manager's responsibility to understand the differences, such as how your target audience may differ on LinkedIn and Facebook.
A schedule must be created before you can post anything on your social media platforms. Weekly/monthly schedules, goals, and projections assist organizations in staying on top of things.
Creating materials for your website, social media, and blogs is one of the primary responsibilities of a social media manager. The content must be updated on a regular basis and of high quality. Other responsibilities include creating eye-catching visual content, copywriting, and learning about search engine optimization/marketing.
Measuring engagement with individuals who comment and interact on your business's social media feed is part of being a social media manager, as is reaching out to similar businesses and other users who interact with industry brands. Measuring performance also allows the social media manager to fine-tune the campaign and make it more solid.
It is also critical to monitor the success of your campaign. It is nearly impossible to track campaigns accurately without campaign tracking. There is no way to know if a campaign is successful or wasting money if it is not accurately tracked.
You'll be able to see where you're doing well and where you need to improve by tracking your website's marketing analytics and relevant data about how your users interact with your website.
If you are struggling to create marketing content and successful campaigns due to a lack of resources, it is time to rethink your current strategies.
OPSOLUTIONS now provides Marketing-as-a-Service. We offer flexible and cost-effective solutions to help your company reach new heights. Contact us to learn how our MaaS expertise can help you stand out from the crowd.
Contact us, and our team will provide you with more details. We are also available for a discussion on our social media on Facebook or LinkedIn.
Let’s make great things!
Start your digital transformation journey with OPSOLUTIONS. Contact us and get your FREE quotation.
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