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Inconsistent tracking of sales activities and non-standardized processes across regions.
Sales teams struggle to log daily visits, affective performance tracking.
Limited tools for managing relationships and delivering effective sales pitches.
Lack of tools to analyze trends hinders strategic decision-making.
Difficulty consolidating data into tailored reports for different countries and stakeholders.
New sales management made sales operations more efficient and consistent across different countries.
Identify potential customers and increased total sales contributions using sales analysis.
Digitalize product customers and increased total sales contributions using sales analysis.
Marketer could target specific channels for new promotions, achieving higher buying rate.
Digital Sales Platform integration with Unilever system encouraged more customers to self-purchase products.
