Challenges

Lack of visibility in sales operations

Inconsistent tracking of sales activities and non-standardized processes across regions.

Inadequate sales activity recording

Sales teams struggle to log daily visits, affective performance tracking.

Weak customer relationship management

Limited tools for managing relationships and delivering effective sales pitches.

Poor sales trend analysis

Lack of tools to analyze trends hinders strategic decision-making.

Limited report customization

Difficulty consolidating data into tailored reports for different countries and stakeholders.

Solutions

Streamlined global sales operations

New sales management made sales operations more efficient and consistent across different countries.

Enhanced customer identification and sales growth

Identify potential customers and increased total sales contributions using sales analysis.

Digitalized sales materials for effective pitches

Digitalize product customers and increased total sales contributions using sales analysis.

Targeted marketing for higher conversion rates

Marketer could target specific channels for new promotions, achieving higher buying rate.

Seamless integration for increased self-purchasing

Digital Sales Platform integration with Unilever system encouraged more customers to self-purchase products.