Symphony Suites: Customizable Sales Force Management System
OPSOLUTIONS Marketing • February 22, 2022

Two aspects are critical to a successful business development: sales and marketing. Sales are a company's most important source of income generating in order to stay afloat in the market. Marketing, on the other hand, is responsible for raising brand awareness, increasing sales, expanding enterprises, and engaging customers. Those two components, however, are also susceptible to inefficiencies. Keeping track of the trend and how to generate income is exhausting, especially for those employees who are always juggling many responsibilities in order to fulfill deadlines. 

 

Furthermore, certain organizational processes contribute to the pain of sales and marketing employees, preventing them from reaching their objectives. Whether it's continuing training, the firm's workflow processes, or its management tools, every sales and marketing team encounters problems that appear insurmountable. 

 

The Pain Points of Sales and Marketing 

 

Sales Cycle 

It is critical that your organization has a well-defined and thorough sales cycle in place to facilitate the identification of areas for development. Breaking down your selling process into easy-to-measure phases will allow your company to start collecting data and analytics right away. 

 

Sales and Marketing Team Alignment 

Many of us would agree that marketing and sales have the same goal in mind: to generate revenue. This kind of thinking will aid in the closure of any gaps and will help the organization advance. However, there are many companies where those two teams are not in sync with one another. According to Sirius Decisions, aligning sales and marketing teams leads to 24% higher growth rates and 27% faster profit growth over the course of a year, demonstrating that having a well-aligned sales and marketing team will help a corporation achieve better outcomes. 

 

Data and Sales Process Management 

Keeping track of reports, pending items, sales data, and other process-related information will definitely take a lot of your employees’ time, which they are supposed to spend on other important matters, such as product selling, client prospecting, and creating strategic marketing ideas. It would hinder your company's ability to achieve your objectives right away if some of the time spent was wasted on identifying or consistently managing work efficiency. 

 

Inaccurate Data and Customer Insight 

Generating sales and leading marketing efforts rely mainly in having correct data and customer insight. There's no way to underestimate the value of information in your sales and marketing department. It's necessary for a variety of reasons, including assisting with decision-making, enhancing future performance, and better understanding your consumers. In other words, reliable sales, marketing, and customer insights are based on a high-quality data collection. 

 

Sales and Marketing Process Automation 

Time saved corresponds to money saved. Keeping up with the newest industry developments, especially technology, is essential for business success. Company executives must continuously be on the lookout for innovative technology that can help them enhance their outcomes and process. With so many new applications and technologies on the market, predicting which ones will be long-term winners may be challenging. Automation has been proved in previous research to swiftly replace human effort and maximize job productivity, which is commonly accepted by business users. To complete your company processes, all you need is an automated tool. 

 

SYMPHONY SUITES 

Symphony Suites is a customizable sales force management system that can be designed to suit a company's unique structure and operations. Its purpose is to combine sales and marketing by bringing all of the company's operations together into a single ecosystem. It also helps the organization with sales management, tracking sales growth, and generating insights. 

 

Symphony Sales and Marketplace 

 

Symphony Sales 

Symphony Sales in not like any other online sales platform. It is a hybrid application that can assist your company and employees in completely analyzing and optimizing their operations with its built-in Sales Kit. In also provides your business with customizable reports and comprehensive analytics that can significantly improve your business operations, track overall revenue, and evaluate sales success. 

 

It also provides direct support to each organization’s sales side by organizing its procedures, facilitating seamless interactions among workers, and focusing all sales and market staff in acquiring sales and generating creative marketing ideas. Furthermore, it also helps the company to stay abreast with e-commerce while keeping its technology processes running smoothly. 

 

Symphony Marketplace 

Unlike other third-party platforms, Symphony Marketplace is an ecommerce platform where you can showcase your product and leverage on expanding your sales growth into a digital market. Furthermore, it is a specialized digital engagement application that helps businesses expand their online market presence to a specific set of customers looking for a certain product. It also provides a secure environment in which leads and sales can be managed and secured, allowing your company to charge a premium price to customers rather than a competitive price because there will be fewer competitors than if you used a third-party platform, making your company more marketable. 

 

What makes this marketplace so appealing is that potential buyers may explore items in the same manner they would on any other online purchasing site. Even if a potential customer only browsed at a product but did not add it to their cart, it will have access to all of its information. Salespeople may then contact them and request further information, increasing their chances of closing the transaction. At the same time, marketing staff can also gain important insights which they can use in creating an effective marketing strategy. 

 

Another amazing function of the Symphony Marketplace is that you can generate revenue by allowing other merchants to use your marketplace as their own business platform. While boosting sales and building brand awareness is your major objective, generating profit from other suppliers may also be advantageous to your company. 

 

Investing on the Right Tool 

With so many sales and marketing tools to choose from, having a well-thought-out plan is critical, or you risk wasting time and money on useless initiatives. Having sales and marketing procedures in place is essential to executing a successful business plan. All you need is automated business solution, such as Symphony, to maximize the potential of your sales and marketing departments. 

 

Allow OPSOLUTIONS to assist your company with technology help and solutions right now. Visit our LinkedIn and Facebook sites. To get in touch with us click this. 


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