How to Implement Digital Transformation in Your Company
OPSOLUTIONS Marketing • January 19, 2022

We live in times of unprecedented technological development. New technologies emerge constantly and the old ones are improving rapidly. Under these circumstances, it’s vital for businesses to adopt technological solutions in all their processes, not only to reap the benefits of these new technologies but also to keep up with their competitors, who are trying to do the same. This process is often referred to as digital transformation

 

Digital transformation (often abbreviated as DX or DT) is the process of implementing digital technologies to transform existing (primarily non-digital) companies. Usually, it’s a complex process that transcends the usual branches of business (such as marketing or customer support) and encompasses a whole array of not only technological but also cultural issues. 

 

While digital transformation is highly sought-after by most companies out there, the research shows that less than 30% of companies succeed in their DX efforts. To increase your odds of succeeding, it’s important to understand more about digital transformation. 

 

The key challenges and ways of introducing digital transformation

Companies are facing a number of issues that make it harder to introduce DX initiatives. 

 

Lack of proper data gathering procedures 

In the modern digital landscape, data has become as important as oil or coal used to be in the past. Corporations, such as Google or Facebook, are a great example of this. Yet, many businesses don’t know how to properly use their data. In certain cases, there are even no proper data collection procedures in place at all. 

 

To solve this issue, it’s important to establish a centralized system for collecting and gathering data. To do this, you need a proper database connected to tools like CRM, so you can collect data from all your channels, such as marketing and sales. 

 

Insufficient IT qualification 

With the growing demand for sophisticated IT solutions, many companies face the problem of not having enough qualified IT specialists in place. Surveys show that 54% of companies are experiencing problems with a lack of dedicated IT professionals to implement digital transformation initiatives. 

 

One way of overcoming this challenge is hiring outside experts and consultants to support your internal IT department. Another option is investing more into upskilling and training your in-house team. 

 

Low levels of cybersecurity 

A startling number of companies aren’t dedicating enough resources to maintain a high level of security across the board. While security in itself won’t affect the ROI drastically, the lack of it may have disastrous results on the operations. Sometimes, a security breach can even deal serious damage to the brand’s reputation. Most companies know that they have vulnerabilities in their systems, but fixing them isn’t high on the list of priorities. 

 

A common practice of dealing with this is migration to cloud services. Cloud computing allows maintaining a high level of security together with great productivity. Moreover, cloud solutions make it easier to implement other DX solutions. 

 

Resistance to change within the organization 

Humans are generally averse to changes and uncertainty. When it comes to business, the same things can be observed. A major hindrance to implementing DX in organizations often comes from the top management all the way down to regular employees. It’s impossible to successfully transform a business if the efforts are met with internal resistance. 

 

Unlike other challenges, organizational resistance cannot be solved by technical means. That’s where the cultural element of DX should take place. To ensure success, consider implementing organizational change management and training not only employees but senior management, too. 

 

The 4 main areas of implementing digital transformation 

Digital transformation is a complex process that can’t be tackled as a single task. To fully reap the benefits, you should focus on 4 main areas of DX. 

 

Process transformation 

Transformation of business processes is the most obvious way of implementing DX. Applying digital solutions can radically change the whole customer experience while decreasing costs for the organization. A good example of this is how food delivery services shift to apps. Another example is the use of chatbots to speed up the process of interaction with customers and to lower the pressure on customer support specialists. Process transformations aren’t exclusive to customer experience, however. Internal departments, such as legal or HR, can become more efficient by using cutting-edge digital solutions in their work. 

 

Business model transformation 

Unlike process transformation, which focuses on improving traditional business models, model transformation entails much deeper changes. Digital streaming platforms, such as Netflix and Spotify, completely changed the way we approach the consumption of media, disrupting traditional models that existed before. 

 

Domain transformation 

Domain transformation is often overlooked when talking about DX. It occurs when a company moves into new domains and niches, unlocking new opportunities that aren’t immediately obvious. This type of transformation requires a great deal of insight and vision to introduce successfully. Google did this when they introduced Android operating system, a step outside of their traditional domain. Yet this move allowed Google to become one of the leading players in the market of mobile operating systems. 

 

Cultural transformation 

No transformation can be complete without embracing the new way of doing things by people working in the organization. A successful transformation requires embracing flexible workflows, adopting a culture of continuous testing and learning, decentralization, and bias towards action. 

 

How Opsolutions can help with the digital transformation of your business 

A proper introduction of DX can be very difficult if you approach this without outside help. Fortunately, Opsolutions can help you make the whole process faster and more efficient. We offer a wide range of services and solutions, including: 
 

Hardware support 

We cover the entire spectrum of hardware requirements, ensuring compatibility and optimal performance when paired with your software. We can help you choose the right laptops, tablets, storage devices, routers, and accessories. 

 

Software support   

To aid businesses with their DX efforts, we use customized software applications and solutions. We use the XaaS approach (“everything as a service”) to combine all entities and provide simple yet powerful solutions for your business. Our applications feature multi-platform support and can be run on many different devices. 

 

Digital Presence.  We utilize the latest technologies to improve user experience and implement data-driven strategies. 

 

Web & Mobile Technology. We offer software development and management services from end to end. 

 

IT Services & Infrastructure. We help businesses to transform their workflows and introduce the newest digital solutions to build the foundation of a smart office. 

 

System Integration & Analytics. We assist organizations by transforming data to supercharge their growth and productivity. 

 

Get in touch with us and we’ll gladly consult you on how to begin the digital transformation of your business today! 


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By OPSOLUTIONS Marketing October 30, 2024
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